Services
Branding is the process of connecting good strategy with good creativity.
Brand strategy
Build the right foundations
Trusted brands are built on solid brand strategies reflecting and in-depth understanding of your customer's wants and needs.
We combine branding deep dive exercises, market research and competitor analysis to establish your solid brand foundations. This document will be your road map that guides your marketing and makes it easier for your sales team to sell more. It provides clarity, context and inspiration to your teams to take aligned action in serving your customer’s needs.
An aesthetic brand identity without a solid brand strategy is no more useful than a pretty wallpaper.
Vision, mission & values
Target audience
Competitor analysis
Positioning
Differentiation
Value proposition
Brand identity
Bringing your brand to life
Your brand identity is often the first interaction your intended audience will have with your brand and first impressions remain irretrivable. Your brand identity can project who you are, what you do, how you do it and where you want to go.
We work collaboratively with you to create great first impressions through the visual representation of your brand narrative. This visual representation of your brand establishes the toolkit used to build any relevant touchpoints to inspire, compel and convert – your logo, icons, colours, illustrations / imagery and typography. Our brand guide explains the correct usage of the toolkit to ensure your brand keeps making great first impressions and builds trust wherever it shows up.
Logos
Colours
Voice
Imagery / illustration
Typography
Iconography
Brand guide
Brand touchpoints
Showing up to get noticed
Showing up to elevate brand awareness and create engagement is essential to creating a thriving business. We work across a wide range of touchpoints to help you do just that.
Web design
We consider our web design solutions as your 24/7 employee – always accessible, able to reach a broad audience, guiding your visitors to your main product or service, demonstrating your understanding and care for your consumers and collecting contact details to nurture future relationships.
Our in-depth discovery process ensures this vital marketing tool is optimised for your audience, serves your ongoing business needs and plays nicely within your automated systems. Whether you are a bricks and mortar or online business, the majority of active customers will turn to the web first to help them find relevant companies, and reports have shown that consumers are far more trusting of brands with a well-designed website.
We only design and build bespoke UX and SEO optimised websites – no templates ever – so your target audience can find you and enjoy an intuitive user journey.
Marketing collateral
We work across a large scope of touchpoints from consumer facing marketing collateral, consumer after sales care collateral and websites to internal presentations and support documentations – all based on key brand objectives honouring the brand guide and always focused on the end user.
Environmental design
A bricks and mortar business provides additional opportunities to connect with your target audience. We work with signage manufacturers, interior designers and architects to bring your brand to life in 3D right where you make or sell to ensure you capitalise on optimum brand engagement. We can help with exterior signage, interior way-finding signage as well as wall and window treatments.
Web design
Marketing collateral
Environmental design
Book a free 15 min consult via zoom to discuss how we can work together.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing to take away.
Antoine de Saint-Exupéry
